There are a few Valentine’s Day gift staples that steal the show every year: chocolate, flowers, and jewelry. But some people don’t stop at candy, roses, and ice when it comes to showering their loved ones with affection.

This year, a fancy dinner reservation for two may be out of the question, and a Zoom date, movie marathon, or video game night might be the safest bets—but luckily, COVID doesn’t stop you from showering your loved ones with gifts.

Sure, a large share of Americans will pick up a $4.99 box of chocolates and call it a day. Others treat the Hallmark holiday as a second Christmas or Hanukkah and plan a gift, meal, and trip. To find out how much people really spend on Valentine’s Day—and what they buy—the team at Frontier Bundles surveyed 1,000 people and analyzed Americans’ Google search habits.

According to our findings, male respondents spend more than female respondents on Valentine’s gifts, and engaged respondents spend significantly more than everyone else on gifts. As predicted, desserts, roses, and jewelry remain people’s favorite go-tos for Valentine’s Day gifts—but gift cards climbed their way up the ranks this year as well.

Interesting Stats

• According to our findings, the most-popular Valentine’s Day gifts each year are desserts, roses, and jewelry. This year, consumers are expected to spend a whopping $2.4 billion on chocolate and candy sales alone. Roses seem to be the preferred flower pick each year. In 2019, sales of roses made up 84% of total flower sales. As for jewelry, experts estimate that people will shell out $5.8 billion this year.
• Even Hallmark holiday haters contribute to the season’s earnings. In 2020, 8% of people 25–34 purchased anti-Valentine’s gifts, while 7% of people 35–44 did the same.  Anti-Valentine’s Day, which begins on February 15th, celebrates singledom, breakups, and just about everything opposite of Valentine’s Day. Anti-Valentine’s Day gifts look no different than traditional gifts—they just usually come embroidered with a snarky message.
• 75% of respondents report spending up to $99 each year on Valentine’s Day meals— but we would’ve guessed that number would be higher. Bookings for upscale restaurants increase by 228% on Valentine’s Day (with Italian being the go-to cuisine for the occasion).  
• Engaged respondents spend more on Valentine’s Day gifts than any other population of respondents—and it doesn’t seem like engaged Americans are going to change their soon-to-be status anytime soon. In 2020, 63% of engaged couples postponed their weddings.
• Gifts and meals aside, 63% of respondents have spent up to 199 bucks on Valentine’s vacation and travel plans in the past. Whether or not people end up traveling for the day of love this year, 45,000 social media conversations discuss 2021 Valentine’s travel plans—70% of that travel talk indicating domestic travel.
• 68% of respondents celebrate Valentine’s Day on February 14th—even if Valentine’s Day falls on a weekday.

State	Gift
Alabama	Flowers
Alaska	Flowers
Arizona	Gift cards
Arkansas	Flowers
California	Gift cards
Colorado	Gift cards
Connecticut	Home goods
Delaware	Gift cards
District of Columbia	Flowers
Florida	Home goods
Georgia	Gift cards
Hawaii	Flowers
Idaho	Flowers
Illinois	Gift cards
Indiana	Flowers
Iowa	Flowers
Kansas	Flowers
Kentucky	Flowers
Louisiana	Clothing/shoes
Maine	Desserts
Maryland	Home goods
Massachusetts	Gift cards
Michigan	Gift cards
Minnesota	Gift cards
Mississippi	Clothing/shoes
Missouri	Gift cards
Montana	Clothing/shoes
Nebraska	Flowers
Nevada	Gift cards
New Hampshire	Gift cards
New Jersey	Home goods
New Mexico	Flowers
New York	Clothing/shoes
North Carolina	Flowers
North Dakota	Clothing/shoes
Ohio	Gift cards
Oklahoma	Flowers
Oregon	Flowers
Pennsylvania	Gift cards
Rhode Island	Gift cards
South Carolina	Flowers
South Dakota	Flowers
Tennessee	Flowers
Texas	Flowers
Utah	Flowers
Vermont	Desserts
Virginia	Gift cards
Washington	Gift cards
West Virginia	Flowers
Wisconsin	Gift cards
Wyoming	Flowers

Methodology

We surveyed 1,000 respondents to learn about Americans’ Valentine’s Day spending habits and which Valentine’s Day gifts they plan to purchase in 2021.

We then analyzed Google Trends data between January and February from the past five years (2016, 2017, 2018, 2019, and 2020) to predict each state’s most-searched gift for 2021’s Valentine’s season.

FrontierBundles.com is an online authorized reseller of Frontier. Please direct all media inquiries to javier.mendoza@ftr.com.